BUILD your kingdom from enchanted workshops, fields of beautiful crops, new lush, family farm by the coast so all your friends can visit EXPAND your kingdom by completing quests to uncover distant, fantastical lands. EXPLORE a lush fantasy world filled with brave heroes, magnificent dragons, and mythical creatures. The social-gaming market is expected to hit $8.6 billion by the end of 2014, not counting advertising revenue, according to social-applications platform Viximo and SuperData Research.Build your fairy-tale kingdom and explore magical lands in CastleVille Legends, an all-new fantasy adventure where you can play anytime, anywhere and have your progress saved on all of your devicesno internet connection is required to play. Earlier this year, it launched a Kung Fu Panda 2-themed version of CityVille.Įmarketer analyst Paul Verna said the product deluge "demonstrates they are healthy today and ready for the future," as Zynga nears a multibillion-dollar IPO bid. Zynga has tried to keep its Ville games appealing through partnerships with celebrities, such as Lady Gaga and Enrique Iglesias, and other pop touchstones. The onslaught of news comes just weeks after Zynga, which is prepping for a highly anticipated IPO, said some of its games would be available on Google's social network, Google+. "We want to creative a narrative with characters that redefines the social-gaming experience," says Bill Jackson, creative director of CastleVille. DreamWorks SKG co-founder Jeffrey Katzenberg is on Zynga's board but did not have a hand in the making of the game. The medieval-themed game, which bears a resemblance to DreamWorks' Shrek, boasts movie-like production quality, a cast of well sketched-out characters, and an original soundtrack featuring a 75-person orchestra and full choir.
Zynga is trying to put more social aspects into social gaming, by making them more accessible and engaging, Zynga CEO Mark Pincus said on Tuesday.ĬastleVille is the crown jewel in a Zynga franchise that has produced FarmVille, FrontierVille and CityVille, its most-popular title with 74 million users. SAN FRANCISCO - Zynga is leaving no social-gaming gem unturned in its ramp up to an initial public offering.įrom its sparkling new headquarters here, the company announced a major new gaming platform, code-named Project Z, that will let its millions of customers seamlessly play games on Facebook and a lineup of 10 new titles, including Zynga Bingo, Hidden Chronicles and the mobile-only Dream Zoo and, perhaps, its most ambitious game yet, CastleVille.
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